About Us

Empowering Not-for-Profits with Smart Digital Solutions

At iFINITY, we believe in the power of technology to drive positive change. As an award-winning, London-based iMIS AiSP and Association specialist with a global footprint, we specialise in helping all types of associations amplify engagement, streamline operations, and maximise their impact.

As a Premier Authorised iMIS Solutions Provider (AiSP), we partner with industry leader Advanced Solutions International (ASI) to deliver cutting-edge solutions backed by expertise, innovation, and unwavering premium support. Whether you’re looking to optimise your current systems or explore new possibilities, our passionate team is dedicated to crafting tailored strategies that evolve with your organisation’s needs.

At iFINITY, we don’t just implement technology—we build partnerships that empower you to navigate the future with confidence. Let’s unlock new opportunities and create lasting impact together.

Our Mission

At iFINITY, we believe in true partnership. We work closely with our clients, focusing on open communication and accountability. By understanding the unique challenges and goals of the not-for-profit sector, we help you find practical solutions that work for you.

Our team is with you every step of the way—offering clear advice, adapting to your needs, and ensuring long-term success even after delivery.

Our Team is Your Team

Your success is our passion.

We are dedicated iMIS EMS experts who truly understand the unique challenges and incredible opportunities that associations face. We recognize the need to balance ambition with budget constraints while making strategic, business-driven decisions every day.

Our mission is to help you drive engagement, unlock new revenue streams, and expand your impact. Beyond being fully certified and highly trained, many of our team members have held senior roles within associations, giving us firsthand insight into what it takes to create meaningful change. With our expertise and experience, we don't just support your success—we help power it.

Executive Leadership Team

Russell Franks
Chief Executive Officer

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Juliette Franks
Juliette Franks
Chief Financial Officer

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Customer Success Team

Looking after our existing and potential customers

Gordon Brewster
Chief Customer Manager

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William Franks
William Franks
Performance Improvement Advisor

CISE - Certified iMIS Sales Engineer

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Operations Team

Our Projects Powerhouse

Betty Amaah
Director of Operations and Project Management

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Roland Sadler
Roland Sadler
Senior iMIS Consultant

CiP - Certified iMIS Professional
COWA - Certified OpenWater Administrator
CTCA - Certified TopClass LMS Administrator.

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Mark Cutler
Senior Consultant

CiP - Certified iMIS Professional
COWA - Certified Openwater Administrator

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Graham Mulholland
iMIS/Openwater Consultant

CiA - Certified iMIS Administrator
CiSE - Certified iMIS Sales Engineer
COWA - Certified Openwater Administrator
MIOL - Member of the Institute of Leadership
SFC - Scrum Foundation Certified

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Min Li
iMIS/Top Class Consultant

CiP - Certified iMIS Professional
COWA - Certified Openwater Administrator
CTCA - Certified Top Class Administrator

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Tony Mulcahy
Infrastructure Manager

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Vyshalli Kupusamy
Support Consultant

CiP - Certified iMIS Professional

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Alexa White-Hawley
iMIS/Web RiSE Consultant 

CiP - Certified iMIS Professional

 

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Alistair Wilford
Senior Developer


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Mathusuthanan Ramasubbu
Developer

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Jayavel Prakasam
Developer

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Our Partners

At iFINITY, collaboration isn't just a principle—it's the foundation of everything we do.

We believe that the best solutions come from working together, drawing on the expertise of trusted partners, thought leaders, and innovators who share our commitment to the not-for-profit sector.

Our partnerships are built on shared values and a deep understanding of the challenges and opportunities faced by associations, unions, and charities. We work closely with:

  • MemberWise
  • Membership-World
  • Armstrong Enterprise Communications
  • TUC Digital Lab
  • ACTU Union Innovation Hub
  • Zentso and CSI (fellow AiSPs)
  • Connect Global
  • Brandex Insight (UX experts)

Through these trusted partnerships, we continue to drive innovation, enhance engagement, and empower not-for-profits to achieve more than ever before.

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Ready to Transform Your Digital Experience?

Let's start a conversation about your organization's needs and goals.