Seminar Six: 28th November 2019, 11am
iFINITY & Brandex – ‘The world of brand and design best practice for a new web site’
Presenter – Gordon Brewster, Head of Sales and Customer Management, iFINITY and Stuart Bartram, Managing Director, Brandex Insight, part of the Brandex Group.
Summary: Join us to take a trip through the world of brand and website building.
The first part of the presentation will cover a brief history of brand, the relationship between brands and logos, the building blocks of establishing a brand and the importance of brand guidelines and consistency. Finally we will take a look at the role of the digital brand.
The second part will cover best practice advice and tips for designing websites for a responsive world, organising website content and telling your story online, digital marketing and finally some tips on commissioning work.